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THE BRIEF
Get business owners, CEOs, HR, and CFO's of mid-to-large size companies to select Relation as their insurance provider by focusing on the good things that happen when they have insurance.
Relation Insurance
Brand Strategy & Campaign
Together, with Relation's SVP of marketing and their team, I developed a brand strategy and campaign to change the way business owners and executives think and feel about insurance.
We were tasked with crafting a core campaign message and visual that would resonate with several different business verticals.
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